?In the year 2000 the SWP, covering a service area of 1.3 million people, implemented a program promoting a per capita reduction in water use by 1% per year for ten years. Implementation of the program consisted of various measures including but not limited to: low flush and low flow home utilities, and rebates to customers who purchase low water use technologies. At a cost of US$33,000,000, financed through tariffs, the program achieved water savings of 3,700m3 / day, the installation of nearly 350,000 water use fittings, and more. The program was a success – consumption in the region is at the lowest it has been in fifty year.